Denitsa Bacheva

Senior Product Designer and Product Owner

A hands-on marketer and digital entrepreneur with more than 14 years of Pharma experience.

Denitsa has extensive management experience across multiple markets in Europe, APAC, China, US and LatAm. Working across the globe to bring campaigns to life using data-driven insights, and with a commitment to delivering customer-focused solutions, she has driven commercial and brand marketing within both B2C and B2B functions, supporting them in achieving their commercial targets.

She is fascinated by interactions with technology and believes that product design is at the core of how we understand the world around us.

When Denitsa isn’t busy collaborating with cross-functional teams to identify opportunities for digital impact, she can be found by the sea with her husband and son!