Case study: Event Landing Page for HCPs in Canada

Overview: Our client, a healthcare company, needed an event landing page to promote their upcoming conference for healthcare professionals (HCPs) in Canada. They approached us for help, with a tight deadline of three days to create and approve the landing page, as well as integrate email campaigns to promote the event. We utilized our event management solution, NEO Pro, to create a responsive and customized landing page that catered to the client's needs.

Challenges: Our primary challenge was to meet the tight deadline of three days while still ensuring that the landing page met the client's expectations and targeted the intended audience. We had to create a landing page that was not only functional but also visually appealing and user-friendly to help facilitate registrations and encourage engagement.

Solution: Our team incorporated the client's branding and colour scheme. The landing page included an insights form, allowing users to submit questions and share information with their peers prior to the conference. We also streamlined the registration process and ensured that the page was responsive and easy to navigate.

To increase visibility and encourage registrations, we linked several email campaigns to the landing page. These email campaigns were personalized to the target audience and provided information about the conference, including how to register, we included reminders and follow-up communication.

Results: Within a few days of the email invite, Canadian doctors started registering for the conference. The landing page saw a strong uplift in interest, with attendees utilizing all available features. Our client was pleased with the results and the seamless integration between NEO Pro and the email campaigns. It was a great example of how our flexible platform can help local countries monopolize on global initiatives whilst meeting all local requirements.