The challenge
A patient-support video had high view counts but low completion — the team couldn't tell which moments were losing viewers, or why.
The solution
AuraINSIGHTS ran the film with a representative patient panel, mapping facial and vocal reactions second-by-second. The team re-cut three flagged segments and re-scored the music in two key transitions.
The outcome
Completion rose 40%, recall of the core safety message doubled in post-view interviews, and the same workflow is now applied to every new programme.