The challenge
A cardiology MSL team was onboarding 60 new hires in 5 days and the old slide-led bootcamp produced certified MSLs who still struggled with real KOL objection handling.
The solution
GAMEY restructured the week as a live competition — case-by-case reasoning rounds, blind objection-handling drills, and a leaderboard scored by the senior medical team in real time.
The outcome
Time-to-first-KOL-call dropped from 6 weeks to 9 days post-bootcamp, and 88% of MSLs hit objection-handling proficiency by day 5 vs. 41% under the old format.